Be bold. Be Clear.

The internet is changing. Global brands are making the switch to category-specific domain names. In our sport no word better says who you are and what you do than ‘basketball’.

Join the movement to bring the basketball world together.



BELONG to the .basketball community

We’re not domain name sellers who are looking for the highest bidder. Our mission is to unite individuals and organizations with a genuine stake in the game of basketball. Whether you’re a global business, a league administrator, or a number one fan – you are welcome to join and contribute to what it means to be part of the .basketball family.

Spammers and squatters have been shut out, so our users are REAL users – real teams, players, and people that work in and love basketball. In most cases, you have the opportunity to truly be who you want to be, and join others who are a part of the .basketball movement.


Search Engine Optimization

BE FOUND online with  relevant search traffic

Content may be king when it comes to websites, but relevancy is paramount when it comes to domain names. The Basketball Champions League increased their organic search results and direct traffic by switching their web address from to

The most relevant things you can have in your web address is your brand and what you do – basketball. With a .basketball domain, you can get improved search results without harming existing optimization and credentials. We are here to help and show you how!

View our Quick-Start Guide for tips on domain names, redirects, selecting a site platform, content, and more.

Comparison to previous domain 2017 – 2018

“The switch to a .basketball domain has improved our search ranking, given us a clear digital identity and increased the direct access to our digital properties.”

Patrick Comninos, CEO Basketball Champions League
Adding Clarity

BE CLEAR to cut through the clutter.

The internet has become a crowded place. As of January 2020 there were over 1.74 billion websites on the Internet – and in Q3 2019 there were 359.8 million domain name registered across all top-level domains (TLDs).

Even basketball domains are scattered across multiple TLDs. But we can do better – we can come together under a unified name. Get clarity with the domain name that best explains who we are and what we do. 




TL;DR • Summary

Get .Basketball

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Embrace Who You Are

We are building a movement and we want you to be a part of it. Let’s show the world what it means to be a part of something bigger than any one of us – to be .basketball.

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Boost Your Site's SEO

Google treats all new domain extensions the same. So choosing a .basketball has the advantage of letting you get the name you want and boosting your relevancy.

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Create Brand Clarity

Who wants to explain to fans, members, and users what their web address “means”? A domain name should say what it does and do what it says – creating confidence.

Let's Do This!

Get your own